If there’s anything we’ve learned from the last few years, it’s that unless it’s in black and white, or with wild colours, or showcasing women making strong expressions and screaming, a video celebrating International Women’s Day isn’t powerful enough. If you think Women’s Day is overrated, look at the campaigns around it – the drama of diversity, the celebration of colour, the ramifications of religion, the flawlessness of fatness, and the overall belief that if we remind women that their #StruggleIsReal, it’ll be as much of a celebration than anything else. Right? Or maybe, just maybe, we could try something different.

This #IWD, in collaboration with Junio Smart Card for kids, The Digital Travellers skipped the formula, ditched the dogma, and got real. With our #GoalDiggers series, we tell you #ThisIsWhatAWomanWants. This week we feature Priyanka Nijhawan, Director – Representations, Nijhawan Group.