Marking its grandest presence to date, Qatar Tourism’s double-decker pavilion stretched across an expansive 200 sqm, brimming with captivating activations. Among the highlights was an immersive augmented reality showcase, where attendees were transported into the heart of Qatar’s natural splendour, interacting closely with its iconic wildlife displayed on state-of-the-art LED screens.

Strategic Market Penetration

The event served as a strategic juncture for Qatar Tourism to foster connections with key markets outlined in its visionary 2030 strategy. Notably, India emerged as a pivotal focus, with the country contributing significantly to Qatar’s tourism landscape. In 2023 alone, Qatar welcomed approximately 420,000 visitors from India, constituting a noteworthy 10% of the total international arrivals, solidifying India’s status as the second-highest source market after Saudi Arabia.

Collaborative Partnerships: A Testament to Success

At the heart of Qatar Tourism’s showcase were its esteemed industry partners, comprising a stellar lineup including Qatar Airways, Discover Qatar, Qatar Calendar, Hilton Salwa Beach Resort, Rixos Qetaifan Island North Doha, The Chedi Katara Hotel & Resort, Marsa Malaz Kempinski, Rixos Gulf Hotel Doha, Sheraton Grand Doha Resort & Convention Hotel, Q Moments as the Destination Management Company (DMC), Tawfeeq Holidays, Regency Travel & Tours, and Ali Bin Ali Travel. Together, they exemplified Qatar Tourism’s commitment to delivering unparalleled experiences and hospitality to global travellers.