Thomas Cook (India) Limited and its Group Company, SOTC Travel, recorded a significant and growing Indian demand of 82% for multiple mini-cations. To tap into this opportunity, they sign a strategic agreement with Sentosa Development Corporation (SDC), Singapore, Asia’s leading leisure destination, aiming to capitalise on the viable leisure segments.

The partnership focuses on enhancing product development and marketing communication to drive visitations to Sentosa, which offers easy access through Singapore’s e-visa and extensive air connectivity. The initiative aims to cater to Indian travellers’ appetite for experiential travel, showcasing Sentosa’s diverse array of unique leisure and entertainment options, including exciting new developments like The Palawan @ Sentosa and perennial favourites like Madame Tussauds Singapore and Universal Studios Singapore. The Memorandum of Understanding aims to deepen the relationship between the companies and increase Sentosa’s capture rates from major Indian cities and emerging tier 2 and 3 cities.

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited, enthusiastically stated, “Indians are traveling like never before! With short hauls and exciting experiential travel driving demand, Sentosa is perfectly poised to capture the strong and growing appetite from the India market. Our MoU with Sentosa Development Corporation hence aims to showcase the premier island getaway’s engaging and enriching experiences – to India’s families/multigenerational families, Young India’s Millennials/Gen Z, couples, ad-hoc groups of friends/colleagues, and our power driver corporate MICE segment. Our strategic partnership with Sentosa will focus on extensive product curation, consumer engagement, and promotions to drive visitations.”

Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited, explained, “Singapore’s convenient e-visa and extensive air connectivity have fuelled the demand for the premier island getaway of Sentosa – with its diversity of attractions and experiential elements, making it a preferred destination for Indians. Our strategic partnership aims to deepen our relationship with Sentosa while creating vibrant products that appeal to our customers from across metros, mini metros, and Regional India/Bharat’s tier 2 and 3 cities. To inspire demand, our joint marketing campaign intends to promote the destination across optimal media platforms.”

Chin Sak Hin, Assistant Chief Executive, Sentosa Development Corporation, shared, “As a key leisure destination in Singapore with a diverse range of experiences to be discovered, Sentosa remains a favourite for travellers from around the world. We hope that the partnership with Thomas Cook India and SOTC Travel will further enable Indian travellers to discover new possibilities in Sentosa, whether it be enjoying leisure time with the family or participating in extraordinary MICE events on Sentosa’s shores. The Sentosa team will continue to collaborate with our valued travel and MICE trade partners in India and position Sentosa as a destination of choice as the tourism industry recovers.”