With an aim to target the growing market of food travellers in India, Cox & Kings recently launched ‘Tour to Feast’ as a part of its speciality offerings. The pre-planned tours to select 7 states of India intend to provide first hand experience of indigenous cuisines of different regions in best possible manner. The selected foodie tours are available for Mumbai, Jaipur, Delhi, Lucknow, Varanasi, Agra and Goa. The company intends to soon add Kerala, Chennai and Kolkata in the list. Moving ahead, the company also plans to add international locations on the list.
Talking about the concept, Debolin Sen, Head-Special Interests, Cox & Kings, said that ‘Tour to Feast’ is a very niche product and first dedicated platform for foodies. The itineraries are planned keeping in mind the needs and requirements of inbound travellers. He said, “Being an international brand, foodie travellers can be assured that we will provide them authentic food experiences. In fact, many Indians are now emerging as food travellers and are ready to explore different regions of India only for food.”