By Anita Jain Shah | January 20, 2024

The Utah Office of Tourism is on a multi-city roadshow in India and is in the limelight with Rachel Bremer, Global Markets Director, and Zach Fyne, Global Markets Specialist, providing updates on Utah’s latest tourism developments. The duo emphasised why Utah should be a top choice for Indian travellers during an exclusive media briefing in Mumbai.

According to data from the Utah Office of Tourism and researched by Tourism Economics, 8,700 Indians visited Utah in 2022, marking a 5% increase from 2019, with a total expenditure of USD 8.7 million. Projections indicate a significant surge, forecasting a 42.6% growth in visits and a staggering 203.9% increase in spending by the Indian market by 2027. Moreover, the close proximity to the international airport in Las Vegas, coupled with the recently upgraded and latest international airport hub in Salt Lake City, has significantly enhanced Utah’s accessibility for international flights originating from India.

Addressing the media during the event, Bremer highlighted India as a primary emerging market with substantial growth potential. She said, “India is one of the most stable tourism markets and its impressive to see its resilience to global fluctuations. We intend to enhance experiences for Indian visitors, aiming to extend their stay and expenditure in Utah in the coming times.”

Discussing the unique offerings, Fyne said, “Utah has many tourism products on the table for every type of traveller. Not many are aware that Utah has the largest concentration of Dark Sky Parks, 28 scenic drive routes, a reputation as a premier glamping destination, and, of course, the renowned Mighty 5 National Parks.”

The Utah Office of Tourism has established dedicated India social media platforms. It has also launched a specialist program designed to educate trade professionals about different aspects of the state. The program includes sample itineraries and information on how Utah can be seamlessly integrated into broader travel plans with other states. The office is also collaborating closely with leading travel companies to organise fixed-departure tours for group travel, aiming to boost visitor numbers and increase destination awareness.

Entering its third year of collaboration with AVIAREPS in the Indian market, Utah is set to elevate its presence, reinforcing its strategic approach. Mansi Oza, Account Manager – India, Utah Office of Tourism, emphasised the importance of word-of-mouth in the Indian market, outlining the office’s strategy to leverage this aspect to further enhance Utah’s appeal among Indian travellers.

Visit our Facebook page for more photographs from the event.