Cox & Kings has released its study that assesses young Indians’ demand for sustainable tourism and their perception of a green holiday. According to the report, thanks to growing awareness through the internet and various activations, young Indians are at the forefront to curb their carbon footprint by opting for a sustainable holiday.
The Cox & Kings’ study shows 87% of the respondents feel strongly about saving the environment. The study also highlights the deciding parameters for accommodation, adventure type, the rise of Voluntourism, transport and travel logistics for the young Indian travellers. The study was based on the survey carried out in key cities including Delhi, Mumbai, Chennai, Kolkata, Bangalore, Ahmedabad and Thiruvananthapuram among 5000 youth aged between 20-35 years.
As per the report, tourism’s global carbon footprint has increased, accounting for about 8% of global greenhouse gas emissions, with transport and food being significant contributors. While the service providers at one end are modifying the business models to contribute positively, the travellers are becoming more conscious than ever.
Close to 72% of the participants said, while on a holiday in Europe they would prefer to hire a bicycle or simply take a bus/train to explore. While there is very little that can be done to contain the greenhouse emissions by air-travel, Millennials in India wish to compensate by choosing the right local travel.
Places to eat are chosen either through local or online research. A restaurant providing locally sourced food, liquids with no straws, minimal or no usage of single-use plastics top the list for about 67% of the young Indian travellers.
The demand of ‘Green Hotels’ and accommodation facilities is on the rise. 89% of the respondents agreed to have chosen their stay post researching their sustainable practices. Be it a luxury accommodation facility or budget one, the young Indian explorer would choose the one that prioritizes local community, local procurement of resources, solar power usage, waste treatment facilities and technology-intervention to minimise carbon footprints. About 59% of survey participants mentioned they reused their bath towels and asked for a no-replacement from the hotel staff.