Ark Travels, the name synonymous with selling cruises in India has successfully completed 25 years in the business of international cruise sales. The B2B travel company has celebrated this milestone by being the first Indian PSA (Preferred Sales Agent) to send 50,000 passengers from India to travel on board the fleet of Genting Cruise Lines comprising of Star Cruises and Dream Cruises.
Commenting on this milestone, Kishan Biyani, Managing Director, Ark Travels said, “We would like to convey our gratitude to the management team of Genting Cruise Lines based in Singapore, Hong Kong and India for their complete support to all our endeavors. This landmark achievement has been a result of our collective team work. Additionally, we would like to thank our pan-India network of over 5000 retail travel partners who have been instrumental in our success. Ark Travels will continue to be their one-point-of-contact for selling cruise vacations in India and worldwide.”
Attributing Ark Travel’s success to a perfect marketing strategy, Biyani said, “Our marketing strategy is highly innovative. We have created a segment for weddings to be hosted on-board Genting Cruise Lines ships. The unmatched luxury on board the floating resort has been projected as a unique wedding getaway for every class, categories and types of Indian wedding requirements. We are reaching out to our retail travel partners in tier II and tier III cities through our sale team who conducts and imparts cruise education, roadshows and seminars.”
The company has recently launched an online cruise booking engine called – DECK PRO with an aim to empower their partners on digital front. It is a unique online system allowing travel agents to register for free, check real-time availability of cabins, get quotations, access rich content and vessel information.
Commenting on the partnership with Ark Travels, Michael Goh, Senior Vice President – International Sales, Genting Cruise Lines said, “Having just celebrated Genting Cruise Lines’ 25th anniversary, we are also excited to celebrate Ark Travels’ 25 years of selling cruises in the Indian market. It’s a perfect partnership as we celebrate this milestone together of achieving over 50,000 passengers from India to take a cruise with Star Cruises and Dream Cruises. Once again, we congratulate and thank Ark Travels for their continued support and for achieving such an amazing milestone.”
Adding further, Naresh Rawal, Vice President – Sales & Marketing – India & South Asia,
Genting Cruise Lines added, “With strong and trusted PSAs like Ark Travels, we remain very optimistic that these numbers will continue to grow and India will remain one of the key source markets for the cruise brands under Genting Cruise Lines. We will continue to explore new opportunities together to expand the Fly-Cruise market, as well as the growing potential of the MICE market from India.”