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GNTB continues focusing on sustainable and nature-based tourism

Recent figures from the German National Tourism Board have revealed the number of travellers from India between January and September 2022 more than doubled* when compared to the same period last year, suggesting the country’s ongoing campaigns focusing on nature and sustainability are hitting the mark and driving the post-pandemic recovery.

The first eight months of 2022 saw an increase in overall foreign visitors to Germany rise 175 per cent compared to 2021, with India leading the way with an increase of 265 per cent* until September 2022. While the reopening of international borders and relaxing of stringent travel restrictions clearly plays a part in the rise, the fact travellers are choosing Germany over a range of other countries is a testament to targeted campaigning by GNTB, who specifically created its Embrace German Nature and Feel Good campaigns following in-depth research into what tourists want.

Both campaigns will continue into 2023 as Germany looks ahead to its winter season, with famous resorts including Zugspitze, Garmisch-Partenkirchen, Black Forest, Harz Region, Taunus, Ore Mountains, all set to attract visitors to the incredible skiing and snow sports for all ability levels on offer.

“Our theme campaigns create active agenda-setting for more sustainable tourism. Together with our partners said Romit Theophilus, Director, Sales & Marketing, India. We’re also looking at the ever-popular winter and festive seasons, with the days being short and the evenings long, there is plenty of time for genuine cosiness, enjoyment, and beautiful traditions from all regions across Germany. The Christmas markets are a highlight for young and old alike. At the same time, atmospheric strolls through the alleys provide access to festively decorated stalls full of gingerbread snacks, candy apples, Christmas stollen, and hot chestnuts. Wooden carvings from the Erzgebirge mountains, artistic glass baubles, an”d handmade unique items are on offer as souvenirs, decorations, and gifts for loved ones.“

‘Embrace German Nature’, a campaign that has witnessed great success and a favourable reaction from the Indian market – the unique natural landscapes in Germany in order to inspire nature-loving, leisure-loving travellers for Germany’s diverse, protected natural area, aligning closely with Feel Good campaign. More info is available here.

Germany has long since led the charge for driving eco-friendly tourism offerings, and its Feel Good campaign continues to do that by providing tourists easy and adequate tips to reduce their carbon footprint and make sustainable choices when it comes to travel, stays, and responsible activities. More info is available here.