Kangaroo Island businesses have taken a multi-million dollar hit as the tourism industry deals with thousands of travel plan cancellations over the past week. With an aim to bring back tourism in the region, South Australian the state government has launched its “Book Them Out” campaign to encourage travellers to holiday on Kangaroo Island and in the Adelaide Hills. Under this campaign, local suppliers and ferry operators to the Island are offering discounted deals and packages to attract travellers. Ferry tickets are as low as $15 while there are sale deals for accommodation and attraction operators.
Local businesses held a market selling local products such as woollen jumpers, preserves, honey and artworks to tourists, who also took tours to attractions such as Seal Rock and the Island’s wildlife park.
The tourists’ arrival came the government announced a $76 million tourism recovery package aimed at halting an alarming decline in international bookings in the wake of the bushfire crisis.The $76 million package includes $20 million for a nationally co-ordinated domestic marketing initiative and $25 million for a global marketing campaign to bring international tourists back to Australia.
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