Travayage, a holistic tourism service provider based in Egypt, assigns Intrepid Marketing and Communications (IMC) the task of performing its trade and marketing initiatives in the Indian market. The IMC team will be responsible for endorsing Travayage’s diversified products and encouraging

Indians to experience Egypt’s rich heritage, unique history and exotic culture. As Travayage sets foot in the Indian market, the association will further enhance its presence through sustained efforts and consistent outreach. Egypt is recognized as a destination for its archaeological marvels and historical artifacts. However, it is also an emerging hub for luxury and adventure sports activities such as snorkeling, diving, and windsurfing. In addition, Travayage also promotes budget holidays that cater to individuals, groups and corporates to make the exotic land of Egypt accessible to all.

The brand also specializes in showcasing the cultural connection between India and Egypt goes back centuries and has remnants in several exhibits across Egypt, thus enhancing the excavation experience for Indian travellers.

Commenting on the appointment, Alyaa Elkhatib, Director, Travayage, said, “We are delighted to commence our journey in the India market with Intrepid Marketing and Communications. Travel has undergone a sea change in the past couple of years however we are certain that exciting times await the entire industry. The IMC team will assist us in navigating through the post-pandemic challenges and comprehending the ever-evolving Indian traveller. We are looking forward to marking our presence in the key markets and building relationships with both the travel trade fraternity as well as the traveller community and enticing them to experience Egypt differently with Travayage.”

Welcoming Travayage to the portfolio, Neeti Bhatia, Director, Intrepid Marketing & Communications said, “The ongoing developments are showing signs of recovery in the Indian travel sector and we are looking forward to sharing this opportune moment with Travayage. The Indian traveller is now seeking an immersive destination experience instead of the regular itineraries and Travayage is undoubtedly the right fit for such enthusiasts. We are excited to present Travayage’s wide range of products and offerings
to travel trade across key source markers in India and accelerate arrivals to Egypt in the forthcoming years”.

Travayage’s key competence lies in curating experiences across Cairo, Nubia, South Sinai, Siwa Oasis, Luxor, and Aswan for global clients exploring Egypt.